2010年6月17日 星期四

Making Drink more interesting- Coca Cola

A hot summer is a season for people to remind of cool drink. Compared to the society before, it seems that there are more and more beverages invented and amused people. Coke isn’t any new idea anymore, but its fame lasts for such a long time that it’s still adorable among the public now.



At first, coke was the formula of a kind of medicine in the drug and chemical company and it was originally a coca wine. Coca-cola was developed as a non-alcoholic version of French Wine Coca. Later, it was sold at the pharmacy in a form a soda fountain and was claimed that it can cure many diseases. After a long process of changing name, the creator finally decided to use the name Coca-cola to sell in the market. In 1985, the company changed the formula of the coke. They did some taste tests to both the customers who preferred the taste of Coke and Pepsi. However, many people missed the old-formula so the income didn’t rise but fall. Therefore, the company went back to a variation of the old formula with high-fructose corn syrup instead of cane sugar. In 21 century, it started to launch diet coke product such as Coca-cola Zero, which is an action that proves itself as a healthy product.


Although some experts said that soda drink isn’t good to our health because it increases the rate to obesity for many people, it’s still popular among people since it’s so special.
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2010年5月28日 星期五

Be Beauty Up- Victoria’s Secret








from:lawrenkmills.mu.nu/archives/132766.php


The products of women’s usually own a great business potential because beauty is the nature of women. Cosmetics, clothing, lingerie and beauty products are included in the item. Victoria’s Secret is a brand that produces lots of the merchandise above and it earns a good number of revenues annually.







from:zurvas.com/?p=4299



It was started by Roy Raymond, a student of Stanford Graduate School of Business because he was embarrassed when he tried to buy bras for his wife. The design of the first store was simpler for people to find what they were looking for. It later spread the business from San Francisco to the U.S. At first, people can mail-order its products eight times per year. By the early 1990s, it has become the largest American lingerie retailer. In addition, it began to hold the annual Vitoria’s Secret Fashion Show and it resulted in high TV Program Rating every time. Recently, it has also launched a “Very Sexy For Him” set including cologne and aftershave. As for the famous Victoria’s Secret Angels are a group of models contracted to the company and are the spokeswomen and the most visible models of the brand. They are selected from television campaigns or some runway debuts. In 2007, the angels became the first trademark awarded a star on the Hollywood Walk of Fame. These super best-paid models in the world include Heidi Klum and Miranda Kerr.



from:images.businessweek.com/.../source/15.htm













from:mom-writes.com/category/beauty



Now, Victoria’s Secret attempts to set up its image with a conservative and middle-class shopper in mind, rather than let its lingerie carry connotative sleaziness. Since it started to use supermodels to advertise its good and fashion shows, it gained much notoriety. Therefore, it turned down celebrity and support in the last decade. However, it can be sure that it’s a wonderful gift for girl and women and also a dream for many females to stand on the catwalk of the Victoria’s Secret Fashion Show.







from:www.shoppingblog.com/blog/405094
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2010年5月24日 星期一

Speed up Anytime- Giant









Nowadays, people emphasize the importance of conserving energy and protecting the environment. Scientists also claim that it’s better to commute by public transportation to reduce the air pollution. Therefore, the trend provides bicycles a chance to boost its business again. It has been out of fashion since the automobile was invented. However, it goes back to the stage again and is considered to be a recreational sport for family and friends.





As a world’s largest bicycle company, Giant found 1972 in Taichung. However, it started its manufacturing with the name of OEM instead of Giant. After the new president took over the company, it commenced the brand new name and competed in the $200-and-above price range. It sells many models for several groups, including Road, Mountain, Comfort, Mode, Indoor fitness cycling, Family cycling and Speciality. For many years, it gradually improves its facilities in materials, design and functions. It has many competitors, such as Trek Bicycle Corporation, Kona Bicycle Company and so on.



You can see some people traveling around Taiwan or hanging around the town by bike more often than before. Some stylish bikes can even leave a good impression on you. It’s not old fashion anymore but on style.
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2010年5月12日 星期三

No Matter How Far Away, It Will Solve the Mission- FedEx







Although the Internet is convenient nowadays, people still need express something for business and personal. FedEx, which is a abbreviation of Federal Express, is a American company that deliver cargos.








FedEx was founded in 1971. At first, their services include overnight and tow-day package and envelope delivery services. In 1975, it used a drop box for customers to drop off packages without going to a company local branch. Later, it bought its first airplane and expanded its business chances to many cities more smoothly. After going through the economic downturn, FedEx starts a new beginning in both America and Europe.

from:
yzuacd101.pixnet.net/blog/post/2061363








It’s quite a good choice for us to deliver things by FedEx. It will send things to the destination you ask at the time you command. After all, it’s a world largest express company in the world.




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2010年5月10日 星期一

Even Sportswear Can Be Fashion- Nike









Taking its name from Nike, the Greek goddess of victory, Nike is a world’s leading sportswear brand and it produces a variety of sports products including shoes, T-shirt, shocks and equipments.









It was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in 1964. It was originally known as Blue Ribbon Sports. Later, it opened its first retail store and soon expanded its territory in sports field. The first products were track running shoes. Currently, it also makes some shoes for particular races and practices, such as baseball, ice hockey, lacrosse and cricket. By advertising its products, it sponsors many high profile athletes and sports teams around the world. It lures customers with a marketing strategy aiming at a brand image which is attained by distinctive logo and the advertising slogan “Just do it”.






With its reputation, Nike has revenues in excess of＄18.6 billion USD. It can’t be denied that its success results in great marketing strategies and awesome improvements in products.
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2010年4月10日 星期六

“Make Up” Your Life- Shu Uemura









For many women, wearing cosmetics is essential every day. It makes them bright and confident. There are a variety of cosmetics companies in the market but Shu Uemura seems to be peculiar not only in design but in profession.









After recovering from a serious illness in teenage, Shu Uemura grew interest in hairstyling and make up. Experiencing a short cooperation with a Japanese film, he left for Hollywood to engage in film and television make-up business. A sudden chance to fill in for the sick artist turned him to be one of Hollywood’s favorite artists. Thereafter, he began working with well known Hollywood personalities.
















He launched his cosmetics products in 1960. A unique make-up philosophy of him is the health of skin. For him, natural beauty is more important than artificial one. In 1980, Shu Uemura Cosmetics was a major force in the domestic Japanese and international beauty market. Its most famous product is the cleansing oil.


































Nowadays, it designs many products with art concepts in packages and its product line has expanded over many circles. It’s a brand that combines aesthetics and reality together. On catwalk, many fashion designers insist cooperating with Shu Uemura products, especially fake eyelashes, for its exaggerating effects. Although they are of high prices, their qualities worth of them.


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2010年4月2日 星期五

Cool your style- Levi’s







Many jeans’ companies ask singers or entertainers to be their representatives. As a worldwide brand of jeans, Levi’s produces denim jeans products and is favorable among teenagers.



from:http://www.sj63.com/html/200710/2007103017390914310_1.html


A tailor, Jacob Davis, and Levi Strauss& Co go into business together one day for jeans products. Modern jeans began to appear in 1920s, but sales are confined to certain consumers, especially for the working people of western United States like lumberjacks, railroad workers and cowboys. When Easterners took vacation back home from the West, they brought back the tales of the hard-wearing pants with rivets. This is the first time that Levi’s jeans were introduced to the East. When WWⅡ happened, jeans became a necessary commodity and were only sold to those who engaged in defense work. In the 1950s and 1960s, Levi’s jeans became popular among many youth subcultures, such as hippies. Its popular shrink-to-fit 501s were still sold nowadays.









from:www.pkpop.com/html/pants/20080507/767.html

At past, only workers wear jeans. However, jeans are a trend among people and it’s pretty common to see people in jeans. Moreover, more and more jeans have delicate diamonds and crystals as the decoration on pockets. The functions of jeans are more than just a jean. They can shape people into a nice figure and sometimes provide a good match for clothes. For me, jeans are absolutely a good choice for daily wear.



from:auction1.paipai.com/D9BF0F0300000000005939010...

from:www.dianmeng.com/daogou/nanzhuang/84312.shtml

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