Apple：Advanced Products with Fashion Ever

from: item.eachnet.com/prd/1221299530127338_prd.html

The first time I had my own Apple product was in my high school. I exchanged a PSP, which is my award in a Christmas party, with my dad for an iPod nano. Compared to other Mp3 players, it first catches my attention with its delicate appearance. Later, I love its multiple functions and classification of songs. The categories included “favorite songs” and “songs which are played frequently recently” help me to find what I want to listen to immediately. Because of iPod, it makes me want to get to know Apple Inc. more.

Apple was established to produce motherboard. With many improvements, the company competed with IBM and Microsoft in the business and corporate computing market. During 1986-1993, Apple experimented with a number of other failed consumer targeted products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances. However, its economy began to slide after it competed to Microsoft. After Steve Job was brought back as an advisor, he restricted the company’s product line.

from：www.eefocus.com/blog/gadget/cate_746_0.html

Recently, the iMac design team has designed the iPod and iPhone. They featured modern technology and unique designs and it sold close to 800,000 units in its first five months and returned Apple Inc. to profitability for the first time since 1993. Later, it expanded into the digital video editing market and opened official Apple Retail Stores. In addition, it has a partnership with Intel and invents many advanced products in the market.

The revolution of Apple makes it a pioneer leader in the 3C market. Although it faced many dilemmas during the recession, it recovered from it and made a breakthrough. Whenever it released its latest product, it always sparkles people and breaks record of sales.

The Pioneer of Fashion：Louis Vuitton

a LV boutique store in Kyoto

When I was walking along the street in Kyoto, I couldn’t take my eyes off the sign for it is so shinning and fascinating. It is not surprising that this one of the recognizable brand attracts people’s attention with exquisite design and always leads fashion trends all over the world.

The founder of LV, Louis Vuitton, was a renowned trunks and luggage retailer. He designed suitcases for aristocrats such as India Queen and French president. After his descendants succeeded his company and made some improvements like waterproof and fireproof. The material is called PVC, which is used to be canvas and it can bear abrasion. There are some examples to evidence the successful improvements. First, in the movie” Titanic”, an LV trunk was dredged up from the bottom of the sea and it was found that there was no water permeating into it. Second, decades of years ago, a LV customer’s house caught fire and almost everything was burned out. However, a LV bag only changed shape without anything destroyed inside.

The two story made a legend for LV and it convinces people that its quality is worthy to its high price. Therefore, LV is adored by high class people and also it is an index about fashion in public. When it issues a new product or holds a show, it will always hit the headline. Nevertheless, good reputation sometimes results in some problems. People who aren’t upscale want to keep up with fashion, too. They can’t afford it so they buy fakes instead. There are more and more similar examples like this so that the fake retailers produce fakes largely even though they know it is an illegal way. It should be embarrassing for LV that it is the most counterfeited brands in the fashion world.

Nowadays, LV sells not just handmade trunks. It also specializes in leather goods, ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. Many limited-edition products impress people every year. In collaboration with Marc Jacobs, bags that featured graffiti written over the monogram pattern were released in 2001. In 2003, LV created the Cherry Blossom pattern due to the collaboration with Takashi Murakami. In addition, flagship stores are inaugurated in New York, Shanghai and many big cities around the world. Its brand itself is estimated to be worth USD 19.395 billion.

LV is an image as a state of symbol. For me, the products are the presentation of fine art, too. We should respect the patents of artificers rather than imitate them for fortunate. Thanks for the designers’ talent so our world will be not so dull but colorful.