Brand: Colorful your life- Swatch

Every time when you look around in department stores, colorful products and unique interior design of the store usually catch your attention all at once. Walking closer to it, you find a lot of wrist watches with multicolored decorations and patterns. Actually, you step into the kingdom of “Swatch.”

from:www.easy361.com/goods-49580.html

from:news.ks116.com/news/info/26935.shtml

In 1982, Swatch was conceived and it was introduced to the market in Switzerland in March 1983. At first, it was called “S’watch”, which means “Second Watch” and its development isn’t smooth. The concept is a sentence that “You can own a second house. Then, why not you can’t have a second watch?” The logo of Swatch is the material- plastic. (Though it produces some irony and beat watches as well.) At the time, some Swiss thought it too revolutionary too accept. Until 1984, changed brand name, peculiar design and cheap price make Swatch a hit in market.

from:www.mzdol.com/activitynews/default.aspx?ID=19

from:
http://www.articlesbase.com/fashion-articles/swatch-2009-new-launch-quotbulls-on-paradequot-memento-wristwatch-for-the-new-year-736554.html

It released limited editions on special holidays, such as Valentine’s Day, Mother’s Day and Christine or just released it irregularly. Swatch’s fans love it because of its innovation and creation. It usually comes up with outstanding design of its appearance. In addition, its products are always the leading trend in fashion market just like clothes. Every watch has its own name rather than an old registered method with numbers.