2010年3月29日 星期一

Just Like Treading On the Grass- Birkenstock





from:shapach.wordpress.com/page/2


In the past time, people consider it rude to wear sandal when they go to work. Instead, leather shoes or something more formal is a top priority. However, Birkenstock has broken the stereotype of sandal in people’s mind. Nowadays, we can see people in Birkenstock when they’re at work or go shopping. Let’s talk about its history and company.











It’s a German brand, which sandals are their main products. Different from other shoes, their footbeds are cork and rubber. It was named after a shoemaker, Johann Adam Birkenstock and her grandson developed many improvements, such as the first flexible arch support to be in shoes. In 1967, a American found Birkenstock sandals relieve her foot condition and founded a trading company called Birkenstock Footprint Sandals, Inc. It gradually became popular among dentists, nurses and those who work on their feet. Later, the sandals turned out to be everyday clothing from workers to celebrities. For example, even super model Heidi Klum designs for Birkenstock and wears them.
















There are also second-line brands of Birkenstock, such as Tatami, Betula, Papillio, Alpro, footprints and Birki’s. Some of them are similar to Birkenstock but the style, color and shape are kind of different. However, their common goal is to make shoes by ergonomics.

Since we can wear Birkenstocks either with or without socks, that’s why it’s adored by so many people. Next time if you want to buy a new pair of sandal, Birkenstocks maybe is a good choice.


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2010年3月19日 星期五

Colorful your life- Swatch

Every time when you look around in department stores, colorful products and unique interior design of the store usually catch your attention all at once. Walking closer to it, you find a lot of wrist watches with multicolored decorations and patterns. Actually, you step into the kingdom of “Swatch.”



from:news.ks116.com/news/info/26935.shtml

In 1982, Swatch was conceived and it was introduced to the market in Switzerland in March 1983. At first, it was called “S’watch”, which means “Second Watch” and its development isn’t smooth. The concept is a sentence that “You can own a second house. Then, why not you can’t have a second watch?” The logo of Swatch is the material- plastic. (Though it produces some irony and beat watches as well.) At the time, some Swiss thought it too revolutionary too accept. Until 1984, changed brand name, peculiar design and cheap price make Swatch a hit in market.








from:
http://www.articlesbase.com/fashion-articles/swatch-2009-new-launch-quotbulls-on-paradequot-memento-wristwatch-for-the-new-year-736554.html

It released limited editions on special holidays, such as Valentine’s Day, Mother’s Day and Christine or just released it irregularly. Swatch’s fans love it because of its innovation and creation. It usually comes up with outstanding design of its appearance. In addition, its products are always the leading trend in fashion market just like clothes. Every watch has its own name rather than an old registered method with numbers.



















Whether you like plastic watches or not, you can’t deny that it’s the most colorful and creative watch in the world!





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2010年3月13日 星期六

High Quality Water- Evian











from:playluxury.com/store/store?page=shop.product_...


Beautiful bottles and high price are the marks of Evian. We usually see Evian water in high class restaurants, hotels and lounges. It has been recognition of high quality water. The following are about the history and story of Evian.

limited edition in Christmas
from:heartfish.com/2008/12/12/christian-lacroix-evian/













(Some content and statistics are from Wiki.)
Evian is owned by Danone Group- a French multinational company. Its water comes from several sources Έvian-les-Bains, which is on the south shore of Lake Geneva. In 1789, the Marquis of Lessert, who was suffering from kidney and liver problems, drank water from the spring on a land. After drinking it regularly, his health improved. Local doctors prescribe it as a health remedy. Later, the Duke began to start bottling water from the spring. In 1829, the first mineral water company was founded. In 1908, Evian water began to be sold in glass bottles. In 1995, it switched to collapsible PET bottles.
mineral water spray
from:www.splendicity.com/.../tuesdays-4-pick-2/


limited edition by Jean Paul Gautier




Not only does Evian sell water but also does it sell skin care products. There is also a luxury resort in France, which is named after Evian. Evian is portrayed as a costly water popular among Hollywood celebrities. In addition, sometimes Evian released limited edition bottle annually.

Water is an essential material in our daily life. Evian create a strategy to make profits throughout the world by this simple thing. Nowadays, Evian becomes a symbol of high quality water and it can be a replaceable name of “water”.
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2010年1月1日 星期五

Intellectual toys- Lego










from: itcamp.teacher.org.hk/2009CU1/LN3/lego/
In my childhood, my parents sent me a set of Lego as birthday present once. It is truly amazing because I could combine them into many objects. What’s even more special, making a theme park of your own is not a dream anymore. By plastic bricks, you construct the home or the places should be in your brain and make it into reality.









from：http://www.gameguru.in/

Lego is manufactured by the Lego Group and the company is in Billund, Denmark. It began in the workshop of Ole Kirk Christiansen, a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company started the name “Lego” and it began producing the well-know interlocking bricks now. The bricks had several round studs on top, and a hollow rectangular bottom. The blocks snapped together, but not so tightly that they required extraordinary effort to be separated. Speaking of design, Lego pieces of all varieties are a part of a universal system. Today, the Lego Group has released thousands of sets themed around a variety of topics, like the new ”Atlantis” since it began producing plastic bricks. Other examples include dinosaurs, the wild west, pirates, scuba diving and castles. In addition, lots of licensed themes have been released such as, Star War, Batman, SpongeBob, Harry Potter, Indiana Jones and Spiderman. It tries hard to appeal the public in different ages. Not only it produces toys but it releases video games, theme parks, board games and films.








from:gaygamer.net/2008/08/lego_batman_the_cartoon.html
Lego really accompanies many people at leisure. We gain a lot of fun and creativity from it. We also learn to be patient when we assemble and take apart the bricks. That’s why adults prefer Lego as gifts.

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2009年12月25日 星期五

Marvelous Ornament-Swarovski

It can’t be denying that people can’t resist shining and pretty things. The rich especially prefer wearing jewelry when they attend particular occasions for attracting the spotlight of media. Swarovski is a world famous brand of crystal’s company and it produces a lot of related products and amazes the public.








from:www.beautifulontheinside.com.au/blog/page/2/


Swarovski was found in 1895 by Armand Kosman and Franz Weis using Daniel Swarovski’s expertise at glass-cutting and his family name. Daniel patented an electric glass-cutting machine which facilitated the production of crystal glass and that prompted the company to be set up. His financier Armand Kosman and Franz Weis founded the Swarovski company and run a factory in Wattens, Tyrol. Its crystal range includes crystal sculpture and miniatures, jewelry and couture, home decor and chandeliers. The logo of it was an edelweiss flower but it was replaced with the swan logo in 1988. However, it is currently marked with simple Swarovski name. In addition, the Swarovski Group includes Daniel Swarovski (jewelry, handbags, accessories and interior design objects), Schonbek (a crystal chandelier manufacturer). It runs a crystal-themed indoor theme park at its original Wattens site. The Crystal Worlds centre is fronted by a grass-covered head, the mouth of which is a fountain.
With its reputation, many entertainers like Beyonce wear clothes with Swarovski crystals in their concerts to boost the atmosphere. Recently, it released products for different parts of our bodies and for other purposes. No wonder it will be the top brand of crystals.
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2009年12月11日 星期五

The Best Company at Leisure Time-Pringles

















If you are watching TV or movies, only films without something to eat sometimes make you bored. At this moment, snacks are always good choices and potato chips are one of the most popular snacks among the public. Pringles are a well-known brand in the market all over the world and today I would like to introduce this brand.
from:www.theartofair.com/item46.htm



from:www.myspace.com/carlos6615


Pringles were founded in the U.S and it was produced by Procter&Gamble. The name of it was selected from a telephone book due to its pleasing sound. At first, other snack manufacturers opposed that Pringles didn’t meet the definition of a potato chips since potato chips made from dried potatoes. However, Pringles have less than 50% potato content so it chose to rename their products “potato crisps”. Unfortunately, another issue happened in the UK for the term “potato crisps” refers to the product that the Americans call “potato chips”. In 2008, they won the accusing and didn’t need to pay Valued Added Tax for potato chips and potato-derived snacks.











from:
www.charissaelliott.com/pringles.htm

Its packaging is particular, which has a tubular can with a foil-lined interior and a resealable plastic lid. Its logo is a stylized cartoon caricature of the head of the male figure and it is commonly known as Julius Pringles. He has a large mustache and parted bangs and it is easy to recognize. There are several flavors about the crisps included original, salt and vinegar, sour cream and onion, Cheddar cheese and barbecue. Particular flavors are only in limited market areas. For example, curry flavor available in the UK. Limited edition flavors include honey mustard, cheesy fries, onion blossom and Mexican layered dip.








With the slogan” Once you pop, you can’t stop” in the U.S, the U.K and Australia and the Republic of Ireland and the one” Everything pops with Pringles”, its fame spreads widely and you can see they are around you when you go picnicking, go to movies and so on. Next time if you are lonely watching TV, maybe Pringles are good companion.

from:


from:preparednesspro.wordpress.com/2009/06/04/




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2009年12月4日 星期五

I’m lovin it- McDonald

I remember in my childhood my friends and I like to eat McDonald because there are always some surprises along with “kid meal”. Every time when I saw my classmates’ parents bring them McDonald for lunch I was really envy of that. For kids, it is really an award to eat and play in McDonald. For students and adults, it is a place providing us to study and hanging out with friends.








from:www.splicetoday.com/consume/boycott-mcdonald-s




McDonald’s is the leading global fastfood retailer with more than 31,000 local restaurants all over the world. The business began with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino in 1940. They introduce the “Speedee Service System” and established the principles of the modern fastfood restaurant. At first, the mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was “Speedee.” It was eventually replaced with Ronald McDonald. Later, with the expansion of McDonald into many International markets, the company has become a symbol of globalization and the spread of the American way of life. It also makes people discuss about obesity, corporate ethics and consumer responsibility. They release many kinds of flavors irregularly and many of them are very popular among the public, such as Big Mac and Chicken McNuggets. Many adults like to bring their children there because there are usually some playgrounds in the store so that the parents can relax and accompany their children at the same time.



from:www.grubgrade.com/tag/angus-burger/





Although McDonald faces many competitors like KFC and Burger King, it still carries out a lot of campaigns to lure people to consume. For example, it asks some famous entertainers to advertise for it or release some particular products seasonally. It also sponsors many sport competitions like the Olympics or the World Cup to make it more notable. It’s surely that it has a wonderful marketing strategy so that’s why its business is so prosperous.
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