For many women, wearing cosmetics is essential every day. It makes them bright and confident. There are a variety of cosmetics companies in the market but Shu Uemura seems to be peculiar not only in design but in profession.
After recovering from a serious illness in teenage, Shu Uemura grew interest in hairstyling and make up. Experiencing a short cooperation with a Japanese film, he left for Hollywood to engage in film and television make-up business. A sudden chance to fill in for the sick artist turned him to be one of Hollywood’s favorite artists. Thereafter, he began working with well known Hollywood personalities.
He launched his cosmetics products in 1960. A unique make-up philosophy of him is the health of skin. For him, natural beauty is more important than artificial one. In 1980, Shu Uemura Cosmetics was a major force in the domestic Japanese and international beauty market. Its most famous product is the cleansing oil.
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Nowadays, it designs many products with art concepts in packages and its product line has expanded over many circles. It’s a brand that combines aesthetics and reality together. On catwalk, many fashion designers insist cooperating with Shu Uemura products, especially fake eyelashes, for its exaggerating effects. Although they are of high prices, their qualities worth of them.
