2010年5月28日 星期五

Be Beauty Up- Victoria’s Secret








from:lawrenkmills.mu.nu/archives/132766.php


The products of women’s usually own a great business potential because beauty is the nature of women. Cosmetics, clothing, lingerie and beauty products are included in the item. Victoria’s Secret is a brand that produces lots of the merchandise above and it earns a good number of revenues annually.







from:zurvas.com/?p=4299



It was started by Roy Raymond, a student of Stanford Graduate School of Business because he was embarrassed when he tried to buy bras for his wife. The design of the first store was simpler for people to find what they were looking for. It later spread the business from San Francisco to the U.S. At first, people can mail-order its products eight times per year. By the early 1990s, it has become the largest American lingerie retailer. In addition, it began to hold the annual Vitoria’s Secret Fashion Show and it resulted in high TV Program Rating every time. Recently, it has also launched a “Very Sexy For Him” set including cologne and aftershave. As for the famous Victoria’s Secret Angels are a group of models contracted to the company and are the spokeswomen and the most visible models of the brand. They are selected from television campaigns or some runway debuts. In 2007, the angels became the first trademark awarded a star on the Hollywood Walk of Fame. These super best-paid models in the world include Heidi Klum and Miranda Kerr.



from:images.businessweek.com/.../source/15.htm













from:mom-writes.com/category/beauty



Now, Victoria’s Secret attempts to set up its image with a conservative and middle-class shopper in mind, rather than let its lingerie carry connotative sleaziness. Since it started to use supermodels to advertise its good and fashion shows, it gained much notoriety. Therefore, it turned down celebrity and support in the last decade. However, it can be sure that it’s a wonderful gift for girl and women and also a dream for many females to stand on the catwalk of the Victoria’s Secret Fashion Show.







from:www.shoppingblog.com/blog/405094

2010年5月24日 星期一

Speed up Anytime- Giant









Nowadays, people emphasize the importance of conserving energy and protecting the environment. Scientists also claim that it’s better to commute by public transportation to reduce the air pollution. Therefore, the trend provides bicycles a chance to boost its business again. It has been out of fashion since the automobile was invented. However, it goes back to the stage again and is considered to be a recreational sport for family and friends.





As a world’s largest bicycle company, Giant found 1972 in Taichung. However, it started its manufacturing with the name of OEM instead of Giant. After the new president took over the company, it commenced the brand new name and competed in the $200-and-above price range. It sells many models for several groups, including Road, Mountain, Comfort, Mode, Indoor fitness cycling, Family cycling and Speciality. For many years, it gradually improves its facilities in materials, design and functions. It has many competitors, such as Trek Bicycle Corporation, Kona Bicycle Company and so on.



You can see some people traveling around Taiwan or hanging around the town by bike more often than before. Some stylish bikes can even leave a good impression on you. It’s not old fashion anymore but on style.

2010年5月12日 星期三

No Matter How Far Away, It Will Solve the Mission- FedEx







Although the Internet is convenient nowadays, people still need express something for business and personal. FedEx, which is a abbreviation of Federal Express, is a American company that deliver cargos.








FedEx was founded in 1971. At first, their services include overnight and tow-day package and envelope delivery services. In 1975, it used a drop box for customers to drop off packages without going to a company local branch. Later, it bought its first airplane and expanded its business chances to many cities more smoothly. After going through the economic downturn, FedEx starts a new beginning in both America and Europe.

from:
yzuacd101.pixnet.net/blog/post/2061363








It’s quite a good choice for us to deliver things by FedEx. It will send things to the destination you ask at the time you command. After all, it’s a world largest express company in the world.




2010年5月10日 星期一

Even Sportswear Can Be Fashion- Nike









Taking its name from Nike, the Greek goddess of victory, Nike is a world’s leading sportswear brand and it produces a variety of sports products including shoes, T-shirt, shocks and equipments.









It was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in 1964. It was originally known as Blue Ribbon Sports. Later, it opened its first retail store and soon expanded its territory in sports field. The first products were track running shoes. Currently, it also makes some shoes for particular races and practices, such as baseball, ice hockey, lacrosse and cricket. By advertising its products, it sponsors many high profile athletes and sports teams around the world. It lures customers with a marketing strategy aiming at a brand image which is attained by distinctive logo and the advertising slogan “Just do it”.






With its reputation, Nike has revenues in excess of$18.6 billion USD. It can’t be denied that its success results in great marketing strategies and awesome improvements in products.