2010年6月17日 星期四

Making Drink more interesting- Coca Cola

A hot summer is a season for people to remind of cool drink. Compared to the society before, it seems that there are more and more beverages invented and amused people. Coke isn’t any new idea anymore, but its fame lasts for such a long time that it’s still adorable among the public now.



At first, coke was the formula of a kind of medicine in the drug and chemical company and it was originally a coca wine. Coca-cola was developed as a non-alcoholic version of French Wine Coca. Later, it was sold at the pharmacy in a form a soda fountain and was claimed that it can cure many diseases. After a long process of changing name, the creator finally decided to use the name Coca-cola to sell in the market. In 1985, the company changed the formula of the coke. They did some taste tests to both the customers who preferred the taste of Coke and Pepsi. However, many people missed the old-formula so the income didn’t rise but fall. Therefore, the company went back to a variation of the old formula with high-fructose corn syrup instead of cane sugar. In 21 century, it started to launch diet coke product such as Coca-cola Zero, which is an action that proves itself as a healthy product.


Although some experts said that soda drink isn’t good to our health because it increases the rate to obesity for many people, it’s still popular among people since it’s so special.

2010年5月28日 星期五

Be Beauty Up- Victoria’s Secret








from:lawrenkmills.mu.nu/archives/132766.php


The products of women’s usually own a great business potential because beauty is the nature of women. Cosmetics, clothing, lingerie and beauty products are included in the item. Victoria’s Secret is a brand that produces lots of the merchandise above and it earns a good number of revenues annually.







from:zurvas.com/?p=4299



It was started by Roy Raymond, a student of Stanford Graduate School of Business because he was embarrassed when he tried to buy bras for his wife. The design of the first store was simpler for people to find what they were looking for. It later spread the business from San Francisco to the U.S. At first, people can mail-order its products eight times per year. By the early 1990s, it has become the largest American lingerie retailer. In addition, it began to hold the annual Vitoria’s Secret Fashion Show and it resulted in high TV Program Rating every time. Recently, it has also launched a “Very Sexy For Him” set including cologne and aftershave. As for the famous Victoria’s Secret Angels are a group of models contracted to the company and are the spokeswomen and the most visible models of the brand. They are selected from television campaigns or some runway debuts. In 2007, the angels became the first trademark awarded a star on the Hollywood Walk of Fame. These super best-paid models in the world include Heidi Klum and Miranda Kerr.



from:images.businessweek.com/.../source/15.htm













from:mom-writes.com/category/beauty



Now, Victoria’s Secret attempts to set up its image with a conservative and middle-class shopper in mind, rather than let its lingerie carry connotative sleaziness. Since it started to use supermodels to advertise its good and fashion shows, it gained much notoriety. Therefore, it turned down celebrity and support in the last decade. However, it can be sure that it’s a wonderful gift for girl and women and also a dream for many females to stand on the catwalk of the Victoria’s Secret Fashion Show.







from:www.shoppingblog.com/blog/405094

2010年5月24日 星期一

Speed up Anytime- Giant









Nowadays, people emphasize the importance of conserving energy and protecting the environment. Scientists also claim that it’s better to commute by public transportation to reduce the air pollution. Therefore, the trend provides bicycles a chance to boost its business again. It has been out of fashion since the automobile was invented. However, it goes back to the stage again and is considered to be a recreational sport for family and friends.





As a world’s largest bicycle company, Giant found 1972 in Taichung. However, it started its manufacturing with the name of OEM instead of Giant. After the new president took over the company, it commenced the brand new name and competed in the $200-and-above price range. It sells many models for several groups, including Road, Mountain, Comfort, Mode, Indoor fitness cycling, Family cycling and Speciality. For many years, it gradually improves its facilities in materials, design and functions. It has many competitors, such as Trek Bicycle Corporation, Kona Bicycle Company and so on.



You can see some people traveling around Taiwan or hanging around the town by bike more often than before. Some stylish bikes can even leave a good impression on you. It’s not old fashion anymore but on style.

2010年5月12日 星期三

No Matter How Far Away, It Will Solve the Mission- FedEx







Although the Internet is convenient nowadays, people still need express something for business and personal. FedEx, which is a abbreviation of Federal Express, is a American company that deliver cargos.








FedEx was founded in 1971. At first, their services include overnight and tow-day package and envelope delivery services. In 1975, it used a drop box for customers to drop off packages without going to a company local branch. Later, it bought its first airplane and expanded its business chances to many cities more smoothly. After going through the economic downturn, FedEx starts a new beginning in both America and Europe.

from:
yzuacd101.pixnet.net/blog/post/2061363








It’s quite a good choice for us to deliver things by FedEx. It will send things to the destination you ask at the time you command. After all, it’s a world largest express company in the world.




2010年5月10日 星期一

Even Sportswear Can Be Fashion- Nike









Taking its name from Nike, the Greek goddess of victory, Nike is a world’s leading sportswear brand and it produces a variety of sports products including shoes, T-shirt, shocks and equipments.









It was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in 1964. It was originally known as Blue Ribbon Sports. Later, it opened its first retail store and soon expanded its territory in sports field. The first products were track running shoes. Currently, it also makes some shoes for particular races and practices, such as baseball, ice hockey, lacrosse and cricket. By advertising its products, it sponsors many high profile athletes and sports teams around the world. It lures customers with a marketing strategy aiming at a brand image which is attained by distinctive logo and the advertising slogan “Just do it”.






With its reputation, Nike has revenues in excess of$18.6 billion USD. It can’t be denied that its success results in great marketing strategies and awesome improvements in products.

2010年4月10日 星期六

“Make Up” Your Life- Shu Uemura









For many women, wearing cosmetics is essential every day. It makes them bright and confident. There are a variety of cosmetics companies in the market but Shu Uemura seems to be peculiar not only in design but in profession.









After recovering from a serious illness in teenage, Shu Uemura grew interest in hairstyling and make up. Experiencing a short cooperation with a Japanese film, he left for Hollywood to engage in film and television make-up business. A sudden chance to fill in for the sick artist turned him to be one of Hollywood’s favorite artists. Thereafter, he began working with well known Hollywood personalities.
















He launched his cosmetics products in 1960. A unique make-up philosophy of him is the health of skin. For him, natural beauty is more important than artificial one. In 1980, Shu Uemura Cosmetics was a major force in the domestic Japanese and international beauty market. Its most famous product is the cleansing oil.


































Nowadays, it designs many products with art concepts in packages and its product line has expanded over many circles. It’s a brand that combines aesthetics and reality together. On catwalk, many fashion designers insist cooperating with Shu Uemura products, especially fake eyelashes, for its exaggerating effects. Although they are of high prices, their qualities worth of them.


2010年4月2日 星期五

Cool your style- Levi’s







Many jeans’ companies ask singers or entertainers to be their representatives. As a worldwide brand of jeans, Levi’s produces denim jeans products and is favorable among teenagers.



from:http://www.sj63.com/html/200710/2007103017390914310_1.html


A tailor, Jacob Davis, and Levi Strauss& Co go into business together one day for jeans products. Modern jeans began to appear in 1920s, but sales are confined to certain consumers, especially for the working people of western United States like lumberjacks, railroad workers and cowboys. When Easterners took vacation back home from the West, they brought back the tales of the hard-wearing pants with rivets. This is the first time that Levi’s jeans were introduced to the East. When WWⅡ happened, jeans became a necessary commodity and were only sold to those who engaged in defense work. In the 1950s and 1960s, Levi’s jeans became popular among many youth subcultures, such as hippies. Its popular shrink-to-fit 501s were still sold nowadays.









from:www.pkpop.com/html/pants/20080507/767.html

At past, only workers wear jeans. However, jeans are a trend among people and it’s pretty common to see people in jeans. Moreover, more and more jeans have delicate diamonds and crystals as the decoration on pockets. The functions of jeans are more than just a jean. They can shape people into a nice figure and sometimes provide a good match for clothes. For me, jeans are absolutely a good choice for daily wear.



from:auction1.paipai.com/D9BF0F0300000000005939010...

from:www.dianmeng.com/daogou/nanzhuang/84312.shtml

2010年3月29日 星期一

Just Like Treading On the Grass- Birkenstock





from:shapach.wordpress.com/page/2


In the past time, people consider it rude to wear sandal when they go to work. Instead, leather shoes or something more formal is a top priority. However, Birkenstock has broken the stereotype of sandal in people’s mind. Nowadays, we can see people in Birkenstock when they’re at work or go shopping. Let’s talk about its history and company.











It’s a German brand, which sandals are their main products. Different from other shoes, their footbeds are cork and rubber. It was named after a shoemaker, Johann Adam Birkenstock and her grandson developed many improvements, such as the first flexible arch support to be in shoes. In 1967, a American found Birkenstock sandals relieve her foot condition and founded a trading company called Birkenstock Footprint Sandals, Inc. It gradually became popular among dentists, nurses and those who work on their feet. Later, the sandals turned out to be everyday clothing from workers to celebrities. For example, even super model Heidi Klum designs for Birkenstock and wears them.
















There are also second-line brands of Birkenstock, such as Tatami, Betula, Papillio, Alpro, footprints and Birki’s. Some of them are similar to Birkenstock but the style, color and shape are kind of different. However, their common goal is to make shoes by ergonomics.

Since we can wear Birkenstocks either with or without socks, that’s why it’s adored by so many people. Next time if you want to buy a new pair of sandal, Birkenstocks maybe is a good choice.


2010年3月19日 星期五

Colorful your life- Swatch

Every time when you look around in department stores, colorful products and unique interior design of the store usually catch your attention all at once. Walking closer to it, you find a lot of wrist watches with multicolored decorations and patterns. Actually, you step into the kingdom of “Swatch.”



from:news.ks116.com/news/info/26935.shtml

In 1982, Swatch was conceived and it was introduced to the market in Switzerland in March 1983. At first, it was called “S’watch”, which means “Second Watch” and its development isn’t smooth. The concept is a sentence that “You can own a second house. Then, why not you can’t have a second watch?” The logo of Swatch is the material- plastic. (Though it produces some irony and beat watches as well.) At the time, some Swiss thought it too revolutionary too accept. Until 1984, changed brand name, peculiar design and cheap price make Swatch a hit in market.








from:
http://www.articlesbase.com/fashion-articles/swatch-2009-new-launch-quotbulls-on-paradequot-memento-wristwatch-for-the-new-year-736554.html

It released limited editions on special holidays, such as Valentine’s Day, Mother’s Day and Christine or just released it irregularly. Swatch’s fans love it because of its innovation and creation. It usually comes up with outstanding design of its appearance. In addition, its products are always the leading trend in fashion market just like clothes. Every watch has its own name rather than an old registered method with numbers.



















Whether you like plastic watches or not, you can’t deny that it’s the most colorful and creative watch in the world!





2010年3月13日 星期六

High Quality Water- Evian











from:playluxury.com/store/store?page=shop.product_...


Beautiful bottles and high price are the marks of Evian. We usually see Evian water in high class restaurants, hotels and lounges. It has been recognition of high quality water. The following are about the history and story of Evian.

limited edition in Christmas
from:heartfish.com/2008/12/12/christian-lacroix-evian/













(Some content and statistics are from Wiki.)
Evian is owned by Danone Group- a French multinational company. Its water comes from several sources Έvian-les-Bains, which is on the south shore of Lake Geneva. In 1789, the Marquis of Lessert, who was suffering from kidney and liver problems, drank water from the spring on a land. After drinking it regularly, his health improved. Local doctors prescribe it as a health remedy. Later, the Duke began to start bottling water from the spring. In 1829, the first mineral water company was founded. In 1908, Evian water began to be sold in glass bottles. In 1995, it switched to collapsible PET bottles.
mineral water spray
from:www.splendicity.com/.../tuesdays-4-pick-2/


limited edition by Jean Paul Gautier




Not only does Evian sell water but also does it sell skin care products. There is also a luxury resort in France, which is named after Evian. Evian is portrayed as a costly water popular among Hollywood celebrities. In addition, sometimes Evian released limited edition bottle annually.

Water is an essential material in our daily life. Evian create a strategy to make profits throughout the world by this simple thing. Nowadays, Evian becomes a symbol of high quality water and it can be a replaceable name of “water”.

2010年1月1日 星期五

Intellectual toys- Lego










from: itcamp.teacher.org.hk/2009CU1/LN3/lego/
In my childhood, my parents sent me a set of Lego as birthday present once. It is truly amazing because I could combine them into many objects. What’s even more special, making a theme park of your own is not a dream anymore. By plastic bricks, you construct the home or the places should be in your brain and make it into reality.









from:http://www.gameguru.in/

Lego is manufactured by the Lego Group and the company is in Billund, Denmark. It began in the workshop of Ole Kirk Christiansen, a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company started the name “Lego” and it began producing the well-know interlocking bricks now. The bricks had several round studs on top, and a hollow rectangular bottom. The blocks snapped together, but not so tightly that they required extraordinary effort to be separated. Speaking of design, Lego pieces of all varieties are a part of a universal system. Today, the Lego Group has released thousands of sets themed around a variety of topics, like the new ”Atlantis” since it began producing plastic bricks. Other examples include dinosaurs, the wild west, pirates, scuba diving and castles. In addition, lots of licensed themes have been released such as, Star War, Batman, SpongeBob, Harry Potter, Indiana Jones and Spiderman. It tries hard to appeal the public in different ages. Not only it produces toys but it releases video games, theme parks, board games and films.








from:gaygamer.net/2008/08/lego_batman_the_cartoon.html
Lego really accompanies many people at leisure. We gain a lot of fun and creativity from it. We also learn to be patient when we assemble and take apart the bricks. That’s why adults prefer Lego as gifts.