a LV boutique store in KyotoWhen I was walking along the street in Kyoto, I couldn’t take my eyes off the sign for it is so shinning and fascinating. It is not surprising that this one of the recognizable brand attracts people’s attention with exquisite design and always leads fashion trends all over the world.
The founder of LV, Louis Vuitton, was a renowned trunks and luggage retailer. He designed suitcases for aristocrats such as India Queen and French president. After his descendants succeeded his company and made some improvements like waterproof and fireproof. The material is called PVC, which is used to be canvas and it can bear abrasion. There are some examples to evidence the successful improvements. First, in the movie” Titanic”, an LV trunk was dredged up from the bottom of the sea and it was found that there was no water permeating into it. Second, decades of years ago, a LV customer’s house caught fire and almost everything was burned out. However, a LV bag only changed shape without anything destroyed inside.
The two story made a legend for LV and it convinces people that its quality is worthy to its high price. Therefore, LV is adored by high class people and also it is an index about fashion in public. When it issues a new product or holds a show, it will always hit the headline. Nevertheless, good reputation sometimes results in some problems. People who aren’t upscale want to keep up with fashion, too. They can’t afford it so they buy fakes instead. There are more and more similar examples like this so that the fake retailers produce fakes largely even though they know it is an illegal way. It should be embarrassing for LV that it is the most counterfeited brands in the fashion world.
Nowadays, LV sells not just handmade trunks. It also specializes in leather goods, ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. Many limited-edition products impress people every year. In collaboration with Marc Jacobs, bags that featured graffiti written over the monogram pattern were released in 2001. In 2003, LV created the Cherry Blossom pattern due to the collaboration with Takashi Murakami. In addition, flagship stores are inaugurated in New York, Shanghai and many big cities around the world. Its brand itself is estimated to be worth USD 19.395 billion.
LV is an image as a state of symbol. For me, the products are the presentation of fine art, too. We should respect the patents of artificers rather than imitate them for fortunate. Thanks for the designers’ talent so our world will be not so dull but colorful.
When I was a freshman,one day I received a LV bag from my dad.
回覆刪除That was my first time touch a real far-famed brand.
All I can say is gorgeous!!!
a classic design with superior quality leather...can you imagine how happy i was at that moment?
I like your weblog beacause I am addicted to brands,too.
I can absorb many brands stories from you weblog which can let me have deeper perspective towards brands. =D
LV has been many girl's dream I think, and it really deserve the name, King of fashion.
回覆刪除You found many information which I never know. I think you really do very well in searching details, but if the article can be decorated by some beautiful pictures of bags, colthes and so on. Furthermore, you can make a comparison between LV and other brands. I think it can let people know how different LV is.
I am expecting that you can report some other big brands, such as BV, YSL, Chanel and so on!!