from:lawrenkmills.mu.nu/archives/132766.php
The products of women’s usually own a great business potential because beauty is the nature of women. Cosmetics, clothing, lingerie and beauty products are included in the item. Victoria’s Secret is a brand that produces lots of the merchandise above and it earns a good number of revenues annually.
from:zurvas.com/?p=4299
It was started by Roy Raymond, a student of Stanford Graduate School of Business because he was embarrassed when he tried to buy bras for his wife. The design of the first store was simpler for people to find what they were looking for. It later spread the business from San Francisco to the U.S. At first, people can mail-order its products eight times per year. By the early 1990s, it has become the largest American lingerie retailer. In addition, it began to hold the annual Vitoria’s Secret Fashion Show and it resulted in high TV Program Rating every time. Recently, it has also launched a “Very Sexy For Him” set including cologne and aftershave. As for the famous Victoria’s Secret Angels are a group of models contracted to the company and are the spokeswomen and the most visible models of the brand. They are selected from television campaigns or some runway debuts. In 2007, the angels became the first trademark awarded a star on the Hollywood Walk of Fame. These super best-paid models in the world include Heidi Klum and Miranda Kerr.
from:images.businessweek.com/.../source/15.htm
from:mom-writes.com/category/beauty
Now, Victoria’s Secret attempts to set up its image with a conservative and middle-class shopper in mind, rather than let its lingerie carry connotative sleaziness. Since it started to use supermodels to advertise its good and fashion shows, it gained much notoriety. Therefore, it turned down celebrity and support in the last decade. However, it can be sure that it’s a wonderful gift for girl and women and also a dream for many females to stand on the catwalk of the Victoria’s Secret Fashion Show.
from:www.shoppingblog.com/blog/405094
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